AL Performance

We started working with Phil in January 2025 and the impact has been huge. He helped us build a clear three year business plan with a strong vision, mission and values, and guided some crucial leadership conversations between myself and my cofounder. Thanks to the clarity and focus Phil brought, we hit our stretched revenue target and significantly strengthened our senior leadership team. Straight talking, practical, and genuinely invested in our growth. I cannot recommend Phil highly enough
Alex McConville
Director

About The Company

AL Performance is a Hull-based contact centre consultancy with over 30 years’ industry experience operating across the UK and US. Founded by two co-directors with hands-on expertise at every level of contact centre operations, the business provides independent, tailored consulting to help organisations maximise the performance of their customer contact teams. Services range from inbound and outbound strategy reviews to responsible telemarketing, CRM lead scoring, and contact centre expansion planning.

The Challenge

AL Performance is a Hull-based contact centre consultancy with over 30 years’ industry experience operating across the UK and US. Founded by two co-directors with hands-on expertise at every level of contact centre operations, the business provides independent, tailored consulting to help organisations maximise the performance of their customer contact teams. Services range from inbound and outbound strategy reviews to responsible telemarketing, CRM lead scoring, and contact centre expansion planning.

Key Results

  • A clear, cofounder-aligned three-year business plan with a defined vision, mission and values.
  • Short and medium term goals identified, and an action plan to achieve them
  • Strengthened leadership communication between the two co-directors, creating a more unified and effective senior team.
  • The stretched revenue target was hit within the first year of the coaching engagement. put this first
  • A significantly stronger senior leadership team has been built to support the next phase of growth.
  • Greater strategic clarity, enabling the business to focus its energy on the right priorities.
  • Key hires in place, freeing both up to drive growth

 

My Solution

I worked with the AL Performance team from January 2025, starting with the foundations that every growing business needs: a clear sense of where they were headed and why. Together we built a three-year business plan underpinned by a strong vision, mission and values, giving the whole leadership team a shared compass for decision-making. Alongside the strategic work, I facilitated some important conversations between the co-founders, helping them align on leadership responsibilities and communication. With that clarity in place, the business was able to execute with real focus, hitting its revenue targets and investing in the senior team to sustain future growth.