Beverley Travel

“We always held high aspirations for the business and its success, which is evident in our growth and awards. Phil helped us to see things differently, creating a strategy that can assist us in making our aspirations a reality.”
Kelly Cheesman
Director

About The Company

Established in 2020, Beverley Travel is a hugely successful independent travel business based in Beverley, East Yorkshire. Their commitment to delivering fantastic customer service has seen them win numerous industry awards despite being such a young business. They have just opened their second agency with plans to open more in the next 12 months.

The Challenge

Co-owners Karl Douglas and Kelly Cheesman had a clear vision for their business but needed to get it down on paper. Like many business owners, they had big ambitions and many opportunities but did not have a clear action plan to achieve their goals. So, the challenge was to create a focused strategy that would accelerate growth and help them achieve their goals as quickly and efficiently as possible.

Key Results

  • A three-year business strategy was developed, which gave Karl and Kelly a clear and focused view of what they could achieve. Shorter term action plans were developed so that progress is made towards the longer-term goals.
  • The business has expanded its home-based network of agents and created a thriving business VIP club
  • A new store opened in Hedon in line with strategic plans with more openings planned
  • Structured board meetings focused on growth
  • The business is growing quicker than expected

My Solution

I worked with Karl and Kelly to develop their vision and strategy for the business's growth. Getting things out of their heads, discussing opportunities and identifying barriers was invaluable. I was able to challenge their assumptions, stimulate discussion on what their priorities should be, and put in place action plans and hold them accountable. I also worked with their staff, providing an independent voice and a different perspective, which supported Karl and Kelly in getting their ideas across. I attend board meetings to provide an outside perspective and act as a sounding board as we continue to develop the business strategy.